Public Relations : Campaigns
On behalf of the Japanese Embassy, MD Niche carried out a comprehensive analysis of the scenario existing prior to the 2019 Lok Sabha elections. The exhaustive report was an attempt to understand the complex issues that would define the contest between major political parties. The report was based on an in-depth analysis of the ground realities, prevalent mood among the electorate and broad issues in 29 States and 7 Union Territories.
The Department of Urban Affairs (DUA), Government of Kerala, organised an investors’ meet in February 2014 with the objective of developing basic infrastructure in major cities through public-private partnership. The two-day ‘Partner Kerala’ Urban Development Meet was held at The Taj Gateway Hotel, Marine Drive in Kochi on February 24 and 25.
A flagship Global Connect programme of the Kerala government held in 2012, it was one of the most talked about events of the year in India. More than 4,500 delegates took part in the meet, including business representatives from 36 countries, heads of states, foreign dignitaries and global corporate leaders.
Coir Kerala is an annual international trade expo on coir and natural fibres conducted in February by Kerala's Department of Coir to strengthen the state's largest cottage industry. It is held in the coir industry heartland of Alappuzha and attracts hundreds of delegates for around India and abroad.
Spiritual leader Mata Amritanandamayi's 60th birthday was celebrated in September 2013 with a number of programmes, including a world peace prayer, global summit on development, launch of voluntary service projects and seminars on knowledge and spirituality.
Surakshaayanam, an exhibition and international workshop on Disaster Risk Reduction and Contingency Planning, was jointly organised by the Department of Revenue & Disaster Management in partnership with Kerala State Disaster Management Authority and the Institute of Land & Disaster Management in March 2012.
Grand Kerala Shopping Festival is an annual project of the Department of Tourism, organised in association with the departments of Industries & Commerce, Finance and Local Self Government with an objective of developing Kerala as a shopping destination.
She Taxi, India's first government-backed taxi service operated by women and for women, was launched in November 2013 in Thiruvanathapuram. She Taxi is a project initiated by Gender Park, an institution under the state's Department of Social Justice working for gender equity.
India's first national surfing competition, the Spice Coast Open, was held in Kovalam, Kerala from May 3-5, 2013. Organised by the Surfing Federation of India (SFI), the national governing body for the sport, with the support of Kerala Tourism, the event featured more than 100 Indian and foreign participants.
NRI social activist K K Sarachandra Bose, an eminent corporate lawyer of international standing, took up a pioneering 50-day Bharat Yatra in June 2014 to spread his message against casteism. Dubai-based Bose had served a mandatory notice on the Government of India to eradicate the caste system by 2014.
The Coir Board, a statutory body that functions under the Union Ministry for Micro, Small and Medium Enterprises, marked its 60th year in 2013 with a number of programmes culminating in the diamond jubilee celebrations in November.
‘Magic of Hands’, a national-level painting competition for students of class VI to IX, was held in connection with the 12th Triennial Congress of International Federation of Societies for Surgery of Hand (IFSSH) and the 9th Triennial Congress of the International Federation of Societies for Hand Therapy (IFSHT) in New Delhi in March 2013.
The European Forest Institute (EFI), in association with CAPEXIL and the Export Promotion Council for Handicrafts (EPCH), held a roundtable meeting in New Delhi in April 2013 to create awareness among all stakeholders on the EU Timber Regulation (EUTR).
India's first International Conference on Travel Technology (ICTT) was organised in Kovalam from June 7-9, 2013 by the Association of Tourism Trade Organisations, India (ATTOI) with the support of Kerala's Department of Tourism.
CARE India conducted a National Level Advocacy Workshop on Cross-Border Migrants in India as part of its ambitious EMPHASIS project, which aims to reduce incidence of HIV and AIDS among migrants to Indian from Nepal and Bangladesh in New Delhi in June 2013.
The Thiruvananthapuram-based Academy of Magical Sciences, headed by renowned magician Gopinath Muthukad, announced the establishment of the world's first Magic Mansion in Thiruvananthapuram, Kerala. Magic Planet was unveiled to the public in February 2014.
Kerala Artisans' Development Corporation (KADCO) put up a magnificent stall at the Indian Fashion Jewellery & Accessories Show (IFJAS), a three-day event in Greater Noida in July 2014. KADCO, which functions under the Government of Kerala, has items ranging from nano to big in five broad categories of artisanship at the IFJAS.
The Thiruvananthapuram-based chapter of The Institute of Chartered Accountants of India (ICAI) celebrated its 40th anniversary in April 2012.